What I didBranding
Lunaria Partners is a legal recruitment agency that helps find work for minorities and those from lower-income backgrounds. Their brand focus is all about finding their ‘happy place’.
They wanted to update their look and feel, so approached me to work on their rebrand. So I created a logo that symbolises the relaxed and personal service Lunaria provides by creating a visual burst of joy and connecting to its natural roots with a simplified hand drawn lunaria flower. I used a bold and bright colour palette to support the brand identity, with natural and fun photography combined with hand-drawn illustrations.