Abode is a platform which aims to bring together people new to the area who share similar interests. The app connects you with local social clubs, nightlife and hobbies based on your personality showcasing the best events so you can meet the right people at the right places making anywhere feel like your new abode. .
The branding is based around the platform connecting people to new places. This was visualised with a simple line that worked around the logo and photography. The bold colour palette and simplicity of the logo makes the identity stand out in an already crowded market. The simplicity of the line is then extended to a series of custom illustrations for the app and social.
